Business Resources

Marketing & Advertising

Marketing Techniques

10 Common Marketing Mistakes to Avoid

A good marketing plan can help launch a new business or grow an existing one. Please make sure, however, to avoid common marketing mistakes.

Marketing & Advertising Channels

Small Business Advertising Basics

Before you advertise in any medium, consider your business and its industry. Think about your target market and your competitive position.

Marketing & Advertising Channels

10 Marketing Tools for Home-Based Businesses

If you don't market your home-based business, you will almost certainly doom it to failure. Here are 10 ways you can advertise your home business...

Marketing & Advertising Channels

Metrics for Measuring Ad Campaign Effectiveness

There's no precise way to measure the success of an ad campaign. But there are methods that will give you a rough idea of whether your ads are...

Marketing & Advertising Channels

Get the Most from Your Direct Mail Campaign

You can start from scratch and learn the hard way, or you can follow these simple rules to get a running start.

Marketing Techniques

Three Steps to Developing a Marketing Plan for Your Small Business

A sound marketing plan is key to the success of your business. Here's how to start.

Marketing Techniques

Developing Your Company's Logo

If you just need a logo and not an entire campaign, an online logo company is a better alternative to a traditional ad agency.

Marketing Techniques

Logo Design

Having a logo designed for your company does not have to be difficult — if you know where to look. There are four main ways to get your...

The ABCs of Effective Advertising

Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put you on the right track.

Public Relations

How to Use Social Networking Sites for Marketing and PR

Learning how to use them wisely can increase your business profile.

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